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Packaging Delight - Santa Claus Analysis

 
Santa Claus

My yearly tradition includes reading a physics approach to examining whether Santa Clause could exist and could actually deliver presents to children. This article was published in 1990 by Spy magazine. Since then, it has become the foundation for many chat room arguments about the possibility of Santa, and has been, as I understand it, cross checked and rebutted against by many. Its numerical approach to the circumstances necessary for Santa to do his work is delightful, as is its comically abrupt ending. The physics and analysis are all in good fun and they force adults to think about things differently and put themselves, albeit briefly, back into the shoes of children, to possibly think of magic as an explanation to what they are considering.  I know it works on me.

Standard Corrosion Tests

 
test chamber

In the packaging industry, as in any industry, it is sometimes necessary to perform tests of the validity of the product options. For packaging, the ideal tests would come from real world situations and many tests do. Of course, that is not always possible, which is why throughout the years, many standard tests have been developed and some have even been refined (which requires testing tests). ASTM International (formerly the American Society for Testing and Materials), ISO, militaries and other organizations keep track of these standard tests and suggest the standard approach for performing them. Many testing companies also add on to these standards or adjust them slightly for their own testing purposes.

New Product - Liberty Industrial Shrink Film

 
Liberty Shrink Film in use

The strength of Liberty Industrial Shrink Film is not only measured in tensile strength but also in film elasticity which is unequaled in the market today. A special blend of resins gives LISF the ability to resist punctures and tearing or become brittle in the cold weather, insuring your product is completely sealed from harsh weather.

Boston's Time Capsule - Contents Preserved with Copper: Part Two

 
ap boston time capsule 01 jc 141015 4x3 992

The objects inside the 1901 time capsule found in a wooden lion sculpture at the historic state house in Boston were finally examined after having been brought to a climate-controlled room.  Members of the Bostonian Historical Society were on hand to inspect the contents with the delicacy, scrutiny and context only historians can provide. Brian LeMay, President of the BHS, told NPRs Audie Cornish, “The striking thing about the contents is how good condition they seem to be. So the stuff inside of it seems to be brand-new. It's as if it was put in there yesterday and has somehow reached us from a century ago in exactly the same condition that it is now."

Boston's Time Capsule - Packaged in Copper for Preservation

 
Mystery of Boston Time Capsule from 1901

We can read history books and watch documentaries to help us understand our heritage, but every now and then something turns up which helps us comprehend what was important to a past culture. A 113-year-old time capsule was recently discovered in an outdoor statue on the property of Boston’s Old State House. People watching this story are anxious to know what is in the time capsule, so as to understand what was important to the Boston community in 1901. Personally, I want to know how well kept these time capsule contents appear. The articles were placed in a sealed copper box which was then stored inside the lion’s head statue displayed outdoors in an atmospheric climate with four distinct seasons and located on a turbulent ocean.  I see this as a magnificent study in copper as a packaging protector.

The ceremonial opening of the copper box showed a red covered book with paper wrapped items tucked around the book’s perimeter.  Of course, we cannot know what the articles looked like going into the box and statue. Now the book looks clean without any staining, no discoloration, in fact it looked to have had crisp coloring. Considering we can see in the photograph, the book appears to be in pristine condition. The paper surrounding the book looked off-white, which would have been the color of wood fiber papers of the era, and that looked to be in fine condition. In studying the photograph for mold and mildew on the papers, I could see no evidence.

The Boston Historical Society did not open the items inside, and will not until they can bring the box to their climate controlled labs. To conclude this study, we will have to wait to learn of the condition of any metal items inside.

The coloration of the opened copper box itself was copper colored on the inside and black on the outside. That is the copper process when exposed to atmospheric gases. Copper reacts with corrosive gases, (sulfurs and chlorine) causing the copper color to turn dark brown, then black, then the green patinas will grow (copper oxide). On first analysis, it appears to be that copper was the proper choice of materials to package this time capsule.  The black indicates a sacrificial reaction with the atmospheric gases that would have attacked and damaged the items instead. Because copper is an anti-microbial, there was no indication of mold or mildew. Copper is an amazing metal; truly a gift to mankind.

You might wish; “If only there were an economically sound packaging material that could use the same concepts to protect American manufactured products shipped and stored all across the globe.” There is, and it is called Intercept Technology plastic packaging, which uses highly reactive copper particles bonded within flexible plastics to protect products. Intercept works just like the copper box time capsule.









For Optimal Efficiency - Automobiles and Packaging

 
Driverless Lexus

I recently have been spending a lot of time thinking about the future of cars. The advances in electric and driverless cars have really stolen the show. All of this was brought about recently when I was hit by, non-driverless cars (ie. cars with drivers), I was actually hit twice, once on a bike and the other while stopped at a red light. Both were accidents, but both got me thinking that we sacrifice countless efficiencies when humans are in control of cars. The first one that comes to mind is fuel (and energy) efficiency. If we use computers to drive cars they can more effectively and more quickly communicate with other cars thus reducing time wasted at stoplights or waiting while another driver considers what he or she is going to do. A perfect world could look something like this. 

Packaging the Sizzle

 
InterceptTapeDiptych

Introducing Intercept Technology “corrosion protection” message yellow tape. The purpose of this tape is to be wrapped around the finished Intercept package informing anyone who sees it that the product inside is protected from corrosion. The message is printed on the sturdy, high tack, high visibility yellow plastic tape which has the Intercept Technology logo printed on it followed by a message in 6 different languages: English, German, French, Spanish, Japanese, and Chinese. The message reads: “Attention - Intercept corrosion protection packaging. These goods have been protected against corrosion using a protective packaging method. In order to not have any corrosion damage to the goods, the packaging must be sealed immediately again after opening.”

Changing Perspectives in Space (and Elsewhere) - Intercept

 
Space Bonsai Exobiotanica

Exobiotanica is, from what I can tell, a project that sends various plants to 30,000 meters, or nearly 100,000, feet from the earth’s surface. Though I think the theory behind this project might be a bit avant-garde for my tastes, the end result of a photograph like this is nothing short of miraculous. An outer space setting, seemingly on the edge of our atmosphere, is cold and harsh. Not where I would expect to see any live entity thriving. But seeing this bonsai tree in a floating terrarium, which could just as easily be in my apartment, makes one dream of the possibilities…..

Packaging: Your Economic Moat

 
View Intercept Video

Value Proposition: a positioning statement that explains what benefit you provide, for whom, and how you do so in a way that is unique from your competitors. It describes your target buyer, the problem you solve, and why you're distinctly better than any alternative.*

Our Neighbors, Through the Eyes of a World Soccer Fan

 
Albert World Cup 2014 Brasil

Once every few years the whole world joins together around a single event. The Olympics do it to an extent, but there’s no other event quite like the World Cup. TV statistics help us get a handle on this. In the USA an estimated 111 million people watched this year’s Super Bowl (this may be thrown off a bit by viewing parties, for both the game and commercials). The Chinese Olympics drew a total of 3.6 billion viewers. The 2010 Fifa World Cup in South Africa drew a total of 3.2 billion viewers, marking a 10% rise in viewership over the 2006 world cup. Brazil, at 200 million residents, is the largest country to host a World Cup, since the USA hosted in 1996. I understand that the Olympics and World Cup are both drawn- out spectacles with many individual games, but I anticipate, given the worldwide infatuation with soccer, or futbol, that this year’s final will be the most watched event in history, topping the Beijing Opening Ceremonies as listed by official ratings.

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