Liberty Intercept Blog

My wife returned from her business trip to Las Vegas with a gift for me. Elaine said the trade show she visited was fascinating, but my mind was focused on the shiny gift bag she held in her hand.

The smallish, designer, bottom and side gusseted, heavy card stock bag is a distinguished, full-color print to match the color scheme of the product inside. From the flat bottom, the shape tapers inward toward the opening, which features a die cut handle and ribbon closure. Inside the bag is a box surrounded by clear shrink wrap.

When it comes to packaging, you have a lot to consider. Materials, design, cost, and all kinds of other considerations come into play when deciding which types of packaging would best suit your needs. When you're shipping metal parts and other costly items, or when you're looking for packaging that offers corrosion resistance, resistance to moisture, and/or product and worker-safe solutions, you have even more considerations to make.

The word “sustainable” means many things to many people. The Sustainable Packaging Coalition provides a common vision and a framework of guidelines toward the improvement of packaging. According to the SPC, their definition has been widely adopted throughout the packaging industry.

We can talk about better packaging, shipping and storage, and decreased carbon footprint any day. It’s summer, and I’d like to share something different, a more personal story:

My wife and I were on one of my favorite beaches recently, Nantasket Beach in Hull, MA.  My fondness is based not only on memories of lifeguarding Nantasket in the mid to late 70s, but also because it’s a public beach where on any given hot day, thousands of sunbathers will visit, so it has a bit of a honky tonk edge.  You can people-watch all day long at Nantasket, observing all sorts of characters and the interplay between fellow sun worshipers.