Liberty Intercept Blog

We're delighted to present our recent interview with Pack TV's Simon Twilley, a man with a vision and a passion for all things packaging. We caught up with Simon a few weeks ago, when he asked us about Intercept Technology Packaging, what differentiates it from standard or traditional packaging, and which industries have embraced Intercept packaging.

The weather has been unseasonably warm in New England recently, allowing us in this hardy group to participate in outdoor activities such as one of my favorites, hitting golf balls at the driving range. Because of surgery and the subsequent recovery, I haven’t been able to golf for the last few years, but with nice weather and a now-healthy body, it was great to swing the club at the ball again. Of course, for a rusty golfer, there were more misses than that crisp feeling of striking the ball cleanly.

Bringing a new product to market requires a great idea that fulfills a need, as well as the perfect packaging to convey your message in succinct and appealing fashion to your target audience. Given the plethora of vendors, materials, design options, legislation, and environmental issues to be considered,  packaging a product can be a daunting and expensive task. The value of experience to achieve success cannot be minimized.

"The food packaging industry can make a valuable contribution to reducing the wastage of food. Appropriate packaging strategies help to protect food along the value chain and to make food available to more people. Packaging preserves food, protects it from physical damage and temperature influences and makes it transportable.” At the recent Interpack 2011 trade event in Dusseldorf, Germany Christian Traumann, president of the event and chief financial officer of Multivac, acknowledged the issue of food waste as one of the most pressing problems we face worldwide.