Liberty Intercept Blog

Bad Packaging Costs

Posted by Elaine Spitz on Apr 1, 2011 5:38:00 AM

Two servicemen showed up at 10 a.m. and opened the three large boxes of washing machine replacement parts that had been decorating our living room for a week. The protective packaging consisted of a corrugated three foot cube box - no inner packing materials; some loose corrugated supports - no bubble wrap, no newspaper, no packing peanuts, no air pillows - nothing to cushion the item inside. Evidently, a simple corrugated carton could not withstand whatever treatment it received in the warehouse and during shipment. The rigid nylon bearing tub part, essential to the job, was cracked on two sides - not usable.

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Topics: carbon footprint, waste, manufacturing, packaging, protective packaging

Packaging - More than Meets the Eye

Posted by Elaine Spitz on Mar 14, 2011 9:44:00 PM

Packaging is what catches your eye in the cereal aisle at the grocery store. It's the reason you gravitate to those great headphones in the big box electronics store or that geegaw on the checkout counter at the 24-hour shop near your office. Packaging, or more accurately, packaging design, when well thought out and executed, speaks to you, the target audience, and draws you in. Colors, brand names, materials, fonts, inks, logos, taglines, and mission statements, often more than what the product actually is or does, will dictate your purchase. 

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Topics: carbon footprint, packaging, protective packaging



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